RFP - Multi-Modal Mobility Marketing Plan and Marketing Services
New- final responses to RFP questions posted 11/20/2023.
The Humboldt County Association of Governments (HCAOG) and Humboldt Transit Authority (HTA) are inviting interested parties to submit proposals to complete a Transit Marketing Plan and deliver marketing services that help grow and expand regional multi-modal mobility ridership with a focus on public transit. **New, see responses to RFP questions linked above.**
Safe and Sustainable Targets adopted in the Regional Transportation Plan call for a significant mode shift away from single occupancy vehicles, with goals to:
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Double transit trips by 2025, and again by 2030, and again by 2040.
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Increase the percentage of all trips, combined, made by walking, biking, micro-mobility/matched rides, and transit to at least 30% by 2030 and 40% by 2050.
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Reduce vehicle miles traveled (VMT) per capita by at least 25% by 2030, and 40% by 2050.
We are looking for a full-service marketing firm that can provide comprehensive, multi-channel marketing and communications to help move our region toward achieving these bold targets. HCAOG and HTA are seeking a marketing firm to develop creative marketing strategies and promotions that will help all mobility agencies and businesses within our region maximize efforts to foster transformational increases in transit ridership and reductions in VMT in our region.
Questions regarding this RFP should be addressed to Beth Burks, Executive Director beth.burks@hcaog.net or (707) 444-8208.